This Cookie Policy explains how UpTrended ("we", "us", or "our") uses cookies and similar technologies — such as browser local storage — on the UpTrended website. It applies to visitors worldwide and should be read alongside our Privacy Policy.
Cookies are small text files placed on your device when you visit a website. "Local storage" is a related browser technology that stores small amounts of data on your device. Together these help a site remember your preferences and understand how it is used.
We use these technologies for two purposes: to remember your preferences (such as light or dark mode and your cookie choice), and — only if you agree — to understand how visitors use the site so we can improve it. We do not use them to sell your personal data, and we do not use them for advertising.
| Category | Consent required? | Purpose |
|---|---|---|
| Essential | No — always active | Remembers your light/dark mode preference and your cookie choice. Stored only on your device; cannot be used to identify you. |
| Performance monitoring | No — cookieless | Anonymous, aggregated page-load performance metrics that help us keep the site fast. Does not use cookies and cannot identify you. |
| Analytics | Yes — off until you accept | Aggregated usage measurement (such as which pages are visited) so we can understand traffic and improve the site. Blocked by default; only activates if you click "Accept" in the cookie banner. |
We use a small number of established analytics and infrastructure providers to deliver the categories above. We don't publish the specific names of every provider here, but none of them are permitted to use your data for their own advertising purposes, and none of them receive it until you've given consent for the Analytics category.
You can control or delete cookies through your browser settings, and clear local storage at any time. Most browsers let you block cookies or alert you when one is set. Note that blocking essential storage may affect how the site remembers your preferences.
To review or change the choice you made on this site, reopen the consent options:
This policy and the consent choice it describes apply the same way no matter where you're visiting from. Analytics cookies stay off until you actively accept them — a stricter standard than some regions legally require, applied globally so every visitor gets the same protection.
We may update this Cookie Policy as our site or the technologies we use change. When we do, we will revise the "Last updated" date above.
If you have questions about this Cookie Policy, contact us at support@uptrended.com or through our contact page.